Senior Customer Data Analyst (m/f/d)

The Customer Insights Analyst (m/f/d) plays an essential role in gaining insights in our business and customers. You know who our customers are, what they want, and where we can find them. As Senior Customer Data Analyst (m/f/d), you will support the business with actionable insights by building and maintaining customer data analyses, reportings and customer segmentation. You will play an active role in driving the organization’s personalization, customer relationship management (CRM) and loyalty programs.


  • You deliver customer insights using behavioral, transactional, and demographic data to understand customer behavior and anticipate customer needs and support the development of SIXT’s loyalty program
  • You build and share customer dashboards, to provide self-serve access to customer data throughout the business
  • You improve current and set-up new processes and analyses to drive predictive analytics, segmentation, product recommendations, and targeting strategy
  • You partner with IT and data architecture teams to improve Sixt’s customer data structure, tools, processes, key metrics, and analytic methodologies
  • You challenge the status quo and consistently identify areas for improvement, diagnose issues and working to resolve them


  • You hold a university degree in business informatics or a comparable course of study with above-average success
  • You have proven your experience in analyzing customer data for actionable business insights and in turning complex analyses into simple conclusions and recommendations for senior leadership
  • You are proficient in SQL programming and have experience in building dashboards (using Tableau, Microsoft PowerBI, or similar)
  • You think entrepreneurially, work independently, and you are able to prioritize and work on multiple projects in a deadline-driven environment
  • You are results-driven, have a service mentality, and are fluent in written and spoken English


Working at SIXT not only means creating the future of mobility, but also offers personal benefits. This means especially for you: 30 days of vacation, support for pension plans & capital-forming benefits, mobility allowance of 20€/month and flexible working hours. Due to the current situation, we are of course working completely in mobile work wherever possible. But even under normal conditions, from now on you can decide from where you want to approach your work: Up to 50% of your monthly working time you can work completely mobile and from anywhere, of which up to 30 days per year in other European countries (EU, CH & UK). In addition, you will of course receive employee benefits for SIXT rent, share, ride and SIXT+, car leasing offers, discounts with partners for travel, technology, clothing, etc. as well as free cyber sports courses and numerous trainings for your individual development. It's also important to balance out your work: That's why you have access to our employee restaurant (and yes, we insist on restaurant, because it's too high quality for a canteen) as well as various recreational opportunities such as the gaming area, the SIXT soccer team or the SIXT choir - to name just a few. In addition, your colleagues are pretty awesome. Which is important when you spend so much time together, and besides, no wonder when you get a bonus for referring friends as new employees. If something does bother you, you'll always have someone to confide in through regular feedback sessions, employee surveys or our psychological hotline through the Fürstenberg Institute. Otherwise, we live "work hard, play hard" - our parties are legendary! We also demand and promote DiverSIXTy, a corporate culture of acceptance, appreciation, and respect, in which everyone can develop their personality and ideas.

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