Digital Performance Optimization Specialist (m/f/d)

We are a team of 8+ online marketing enthusiasts who take care of display and social performance campaigns and are responsible for our affiliate programs in 10+ focus countries. Learning, experimentation, and collaborations are the heart and soul of our team. CPO, CVR, retargeting, programmatic & banner optimizations are not new to you? That's great, because you'll be involved with them in your daily life at SIXT. To support our ambitious growth, we are looking for a Digital Performance Optimization Specialist (m/f/d) with immediate effect.


  • You drive the Optimization of the SIXT websites and apps from business and user centered perspective
  • You conduct and report A/B and multivariate tests in order to improve our online performance and user experience
  • You communicate closely with analytics, product management, online marketing and other stakeholders to initiate further optimization projects
  • You generate new hypotheses using qualitative feedback and user research
  • You inspire others with your test and data-driven culture


  • You are experienced in conversion rate optimization
  • You have acquired knowledge in analytics, statistics or service design
  • You know how to be data-driven in an agile IT environment
  • You are a versatile team player passionate and empathic about users
  • You can effectively communicate your ideas and insights


Working at SIXT not only means creating the future of mobility, but also offers personal benefits. This means especially for you: 30 days of vacation, support for pension plans & capital-forming benefits, mobility allowance of 20€/month and flexible working hours. Due to the current situation, we are of course working completely in mobile work wherever possible. But even under normal conditions, from now on you can decide from where you want to approach your work: Up to 50% of your monthly working time you can work completely mobile and from anywhere. In addition, you will of course receive employee benefits for SIXT rent, share, ride and SIXT+, car leasing offers, discounts with partners for travel, technology, clothing, etc. as well as free cyber sports courses and numerous trainings for your individual development. It's also important to balance out your work: That's why you have access to our employee restaurant (and yes, we insist on restaurant, because it's too high quality for a canteen) as well as various recreational opportunities such as the gaming area, the SIXT soccer team or the SIXT choir - to name just a few. In addition, your colleagues are pretty awesome. Which is important when you spend so much time together, and besides, no wonder when you get a bonus for referring friends as new employees. If something does bother you, you'll always have someone to confide in through regular feedback sessions, employee surveys or our psychological hotline through the Fürstenberg Institute. Otherwise, we live "work hard, play hard" - our parties are legendary! We also demand and promote DiverSIXTy, a corporate culture of acceptance, appreciation, and respect, in which everyone can develop their personality and ideas.