Informativa in materia di protezione dei dati personali

Informativa in materia di protezione dei dati personali italiano


1. Use of cookies

SIXT uses cookies in order to analyse web traffic, optimise platform services and contents, measure the effectiveness of advertising campaigns and to promote the trust in the platform and its security features. Cookies are small text files that your internet browser stores on your com-puter. Most cookies are deleted from your hard disk after the end of the browser session (so-called session cookies). Other cookies remain on your computer and ensure that SIXT can rec-ognise your computer the next time you visit and can analyse the way you use the websites (so-called persistent cookies). You can prevent your computer from storing cookies by adjusting the settings of your web browser accordingly; you can instruct your browser to refuse new cookies, to warn you when new cookies are placed or to delete all the cookies previously received. More information on how to change your settings is available in the help function of your web browser or at Please note that some of the website features can only be used in connection with cookies. We therefore recommend that you allow cookies.

2. Use of Google Analytics

Our platform uses Google Analytics, a web analysis service offered by Google Inc., 1600 Amphi-theatre Parkway Mountain View, CA 94043, USA (“Google”). Here, we use the “trackPageview” feature, meaning that only page views and events are transmitted so SIXT can see which pages are accessed and what actions were performed on those pages. No personal data whatsoever is transmitted to Google. The information generated on how you use the platform is anonymised and transmitted to a Google server in the USA, where it is stored. Google will use this infor-mation in order to evaluate how you use the platform, to compile reports on platform activity on behalf of SIXT and to provide other services relating to app activity and internet usage. Google may also transfer this information to third parties where this is permissible by law, or where such third parties process the information on Google's behalf. Google will not associate your IP ad-dress with any other data held by Google. For more detailed information in this regard, please go to (general information on Google Analytics and data pro-tection).

We only use Google Analytics when IP anonymisation is activated. This means that Google will shorten your IP address within the member states of the European Union or other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP ad-dress be transmitted to a Google server in the US and shortened there. The user’s IP address as transmitted by the user’s browser is not associated with other Google data.

You may refuse the use of such cookies by selecting the appropriate settings on your browser. However, please note that if you do this you may not be able to use all the features on this web-site.

You can further prevent Google Analytics from analysing data on this website by downloading and installing the browser plugin available from:

You can deactivate Google Analytics’ data analysis on this website by directly going to the follow-ing link:

Deactivate Google Analytics

3. Use of Google Tag Manager

The platform uses the Google Tag Manager. This service helps to manage website tags all on one user interface. The Google Tag Manager only implements tags, meaning that no cookies are used and no personal data are recorded. The Google Tag Manager triggers other tags that might, in turn, record data, but the Google Tag Manager does not access these data. Any deacti-vation in the settings at domain or cookie level remains in place for all tracking tags, provided they were implemented with the Google Tag Manager.

4. Use of Google Maps

For the users of our Android and BlackBerry App (and our SIXT website): This app uses Google Maps APIs. Google’s terms of service are available at Google’s privacy policy is available at We use Google Maps in order to display the matching map section for the surrounding area. The transfer of location data to Google invariably takes place in anonymised form; no further information is provided to Google. Google cannot identify you only because you use the “my location” feature in Google Maps. Mobile devices are generally anonymous. Google does not record any personal data, such as your name or telephone number, when you use Google Maps on your mobile phone. Therefore, Google does not know the identity of smartphone owners or users.

5. Use of Remarketing or “Custom Audience” Features and DoubleClick of Google Inc.

We use the Remarketing or “custom audience” and the DoubleClick features of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on this website. These features help us to address you with customised marketing by displaying personalised, interest-based advertisements whenever you visit other websites within the Google Display Network. In order to analyse how the website is used, which is a prerequisite of displaying interest-based advertisements, Google uses so-called cookies. Cookies are small text files with a number code that Google stores in the website user’s browsers. This number code is used to record the visits to the website and anonymous data on how the website is used. The personal data of the web-site users is not stored. Whenever you visit another website within the Google Display Network, you will see advertisements that are highly likely to take account of previously searched products or topics. You can permanently deactivate Google’s use of cookies by downloading and installing the plugin that is provided under the following link: Alternatively, you can also deactivate the use of cookies by third parties by going to the deactiva-tion page of the Network Advertising Initiative at and by following the opt-out information provided on that site. For more information on Google Re-marketing and the Google privacy policy, please go to

6. Facebook

The website contains so-called Social Plugins (e.g. “Like” buttons) of the social network Facebook, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). Whenever you interact with the plugins, for instance by clicking a “Like” button, you–as a registered Facebook user–can automatically leave a note in your Face-book profile to inform your network that you like the contents of the website you visited.

In this respect, our websites enable continuous exchange of information with Facebook. Please note that data is exchanged and linked as soon as you access our website and does not need to be triggered by activating the social plugin/“Like” button and does not depend on you being logged into Facebook. If you do not wish Facebook to prepare a personal geo location profile, you need to log out of Facebook. It does not suffice to just shut down the Facebook site. Please go to for more information on the purpose and scope of data collection and the further processing and use of the data by Facebook as well as your relat-ed rights and setting options to protect your privacy.

7. Use of Facebook Remarketing

On our career site, we use the “Custom Audiences” remarketing feature of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). This feature helps us address web-site users with customised marketing by displaying personalised, interest-based Facebook ads whenever they visit the social network Facebook. In order to implement the feature, the Face-book remarketing tag is placed on the operator’s website.

This tag establishes a direct connection to the Facebook servers when the website is accessed. The tag discloses to the Facebook servers which of our websites you visited. Facebook allo-cates this information to your personal Facebook account. More information on how Facebook collects and uses data, on your related rights and how to protect your privacy is available in the data privacy policy of Facebook at If you do not want Facebook to directly attribute the collected data to your Facebook user account, you can use the following link to deactivate this remarketing feature “Custom Audiences”: You need to be logged on to Facebook to do so.

8. HotJar web analytics services

The website uses the HotJar analytics services for purposes of improving customer friendliness and customer experiences. These services can record mouse clicks as well as scroll movements. They can also record information entered on this website via keyboard. Such information is not personalised and thus remains anonymous. HotJar does not record such information on pages that do not use the HotJar system. You can deactivate the HotJar service by contacting HotJar via the following link: